Food Brand Video & Photos | Rich & Good Cake Shop

Singapore Food Videography | Dessert Commercial Photography | Swiss Roll Photography

Client: Rich & Good Cake Shop
Project Type: Brand Video + Styled Food Photos
Agency: NLS Creative

At NLS Creative, we specialize in cinematic food videography and Pinterest-style food photography for premium F&B brands. One of our most meaningful collaborations was with the iconic Rich & Good Cake Shop, home to Singapore’s most beloved Swiss rolls since 1997.

To celebrate their legacy and highlight their bestselling desserts, we created a hero brand video and styled food photography series, featuring founder Madam Lily, whose 30-year-old recipe has captured the hearts (and taste buds) of generations.

Brand Video for Rich & Good Cake Shop

Case Study: Dessert Videography & Styled Food Photography for Rich & Good Cake Shop

Client: Rich & Good Cake Shop
Project Type: Brand Video + Styled Food Photos
Agency: NLS Creative

The Concept: A Legacy of Taste & Tradition

We proposed a heartfelt visual story centered around Madam Lily, now 80, still making her signature Swiss rolls with unmatched care and precision. The goal was to communicate not just the product—but the love, legacy, and craftsmanship behind each roll.

Pre-Production

  • Location sourcing: We found a clean, white kitchen studio that aligned perfectly with Rich & Good’s minimalist brand identity.

  • Storyboarding: We scripted key scenes to highlight tradition, hands-on preparation, and the emotion behind each dessert.

  • Food styling direction: We curated props, cake stands, textures, and color palettes to match the brand’s warm and nostalgic feel.

Production: Videography & Photography

Full-day shoot breakdown:

Dessert Videography

  • B-roll of Madam Lily in action: preparing, rolling, and slicing the Swiss rolls.

  • Macro close-ups of textures: from fluffy sponge to creamy fillings.

  • Cinematic lighting with a soft, natural feel to reflect heritage and simplicity.

Styled Food Photography

  • Hero shots of individual Swiss roll flavors (durian, kaya, chocolate, strawberry).

  • Group layout photography of assorted rolls for menu and e-commerce use.

  • Overhead, side-angle, and close-up shots styled for Instagram, posters, and website banners.

Post-Production

  • Video: 60-sec brand film (16:9).

  • Professional photo retouching for delivery in high-res and web-optimized formats.

Results

The brand video and photos were used in their new campaign to reintroduce the iconic Swiss roll to a younger generation, while staying true to its roots. The project helped Rich & Good Cake Shop:

  • Drive higher engagement on social platforms

  • Improve product visual quality across marketplaces

  • Build deeper emotional connection with their loyal customer base

Why NLS Creative?

As a leading team in food photography and video production in Singapore, NLS Creative helps F&B brands translate their heritage, flavour, and uniqueness into content that performs.