
Chinese Restaurant Brand Video | Lau Wang Claypot
Cinematic Video Production for Restaurant TV Display
Client: Lau Wang Claypot
Project Type: Food Brand Video
Agency: NLS Creative
Lau Wang Claypot is a beloved traditional F&B brand in Singapore, known for its rich, home-style Chinese claypot dishes like sesame oil chicken, sambal seafood, nourishing soups, and sizzling vegetable sides. As part of their brand refresh and content expansion, they engaged NLS Creative to produce a mouth-watering food video that showcases their craft, flavours, and deep culinary heritage.
Claypot Brand Video for Lau Wang Claypot
Case Study: Lau Wang Claypot – Authentic Chinese Claypot Dishes in Singapore
Client: Lau Wang Claypot
Project Type: Food Brand Video
Agency: NLS Creative
Objective
To create a cinematic food videography campaign that highlights Lau Wang Claypot’s handmade cooking process, signature dishes, and authentic claypot experience, tailored for social media, website, and in-store digital displays.
Our Creative Approach
We developed a story-driven food video centered on the full journey of each dish—from raw ingredients to table.
Video Storyline:
Central Kitchen Preparation – Handmade prep of sauces, broths, and marinated ingredients
Claypot Cooking at the Outlet – Each dish is freshly cooked in traditional claypots for maximum aroma and authenticity
Signature Dish Highlights – Showcasing sizzling Sesame Oil Chicken, bubbling Seafood Soup, fiery Sambal Claypot, and golden Fried Sides
Customer POV – Shots of dishes being served steaming hot, capturing the sizzle, aroma, and vibrant flavors
Pre-Production
Location scouting: Central kitchen and outlet setup
Storyboarding to match the brand’s traditional yet approachable tone
Shot planning for steam, sizzle, and claypot textures
Art direction with food styling support to enhance natural presentation
Production: Full-Day Food Shoot
Close-up shots of cooking in real-time over open flames
Overhead and handheld motion shots of plating and sizzling hot pots
Natural ambient sounds paired with cinematic slow-mo to bring the heat and flavor to life
Capture of chef’s hands and kitchen rhythm to add authenticity
Post-Production Delivery
Main cinematic food video (16:9) for website and in-store displays
Short-form vertical edits (9:16) optimized for TikTok, Instagram Reels & Stories
Color grading to enhance browns, golds, and the richness of claypot dishes
On-screen text to highlight key dish names and ingredients
Results
The final video brought out the visceral, mouth-watering essence of Lau Wang’s menu. Used across digital marketing, online delivery platforms, and social media ads, the content helped improve brand recall and drove engagement from both loyal fans and new customers alike.
Why NLS Creative?
At NLS Creative, we specialize in cinematic food videography for F&B brands in Singapore. Whether you're a heritage restaurant or a new food concept, we know how to turn your dishes into high-performing video content that resonates across platforms.