
Chinese New Year Styled Food Photography | One Farrer Hotel
Chinese New Year Menu Food Photography for One Farrer Hotel
Client: One Farrer Hotel
Project Type: Styled Food Photos
Agency: NLS Creative
For Lunar New Year 2025, One Farrer Hotel introduced a premium selection of festive takeaways and gifting sets under the culinary direction of Executive Chef Marcus Tan and Pastry Chef Wee Pai Hau. The theme for the year: Heartwarming Tradition, Refined Presentation—honoring time-honored dishes with a modern, luxurious touch.
To bring these offerings to life visually, One Farrer Hotel engaged NLS Creative to produce a Chinese New Year-themed menu photography shoot, aimed at showcasing their limited-time offerings across digital campaigns, website banners, EDMs, and promotional materials.
Case Study: One Farrer Hotel – CNY 2025 Festive Takeaway Campaign
Client: One Farrer Hotel
Project Type: Styled Food Photos
Agency: NLS Creative
Objective
Capture visually rich and festive imagery for the hotel’s 2025 CNY takeaway campaign
Highlight key dishes and gifting items with styled, brand-aligned photography
Create scroll-stopping and conversion-optimized visuals for use across:
Website & pre-order portals
Social media ads (Instagram/Facebook)
Hotel EDMs & print materials
Scope of Work by NLS Creative
Pre-Production
Creative planning & concept development
Designed a bespoke CNY moodboard with themes of prosperity, abundance, and warmth
Sourced thematic props: red table linens, gold accents, festive ornaments, bamboo steamers, and Chinese ceramics
Collaborated closely with the chefs to understand dish plating and symbolism
Shoot Highlights
Stir-Fried Szechuan Style "Bi Feng Tang" Prawns – captured mid-glaze with crispy garlic textures
Wrapped Glutinous Rice with Dried Shrimp, Mushroom, and Chicken – styled for warmth and comfort in a heritage-inspired setup
Bountiful Treasures “Poon Choi” – shot overhead and at 45° angles to showcase its lavish layers and communal appeal
Prosperity Bundle Takeaway Set – curated flat lay shot showing a full festive spread for intimate gatherings
Pastry Chef Wee’s Handmade Pineapple Tarts & Prosperity Treasure Box – beautifully composed to reflect premium gifting with symbolic elements
Art Direction & Food Styling
Every element was art-directed to reflect:
Traditional celebration with modern luxury
Warm, rich tones that complement the Year of the Snake branding
A balance between heritage flavors and refined plating
Strong visual cues of abundance, togetherness, and auspiciousness
NLS Creative’s in-house team handled all food styling and set arrangements, ensuring every dish looked fresh, elegant, and mouthwatering.
Post-Production
Delivered professionally retouched high-resolution photos
Cropped for web, social, and print uses (square, portrait, landscape)
Optimized for menu upload, landing pages, and paid media
Maintained a consistent CNY visual identity across all assets
Results & Brand Impact
Supported One Farrer Hotel’s successful 2025 CNY takeaway campaign
Helped boost pre-order conversions with scroll-stopping menu visuals
Strengthened visual branding and storytelling across festive channels
Enhanced the perceived value of key dishes like the Poon Choi and Prosperity Treasure Box
Why Top Hotels Choose NLS Creative
NLS Creative is Singapore’s trusted production partner for premium food menu photography, especially for hotels and F&B brands launching seasonal or high-ticket menu offerings. We handle the full process—from planning and prop sourcing to art direction, food styling, and professional editing—so your food looks as good as it tastes (or better).