Chinese New Year Styled Food Photography | One Farrer Hotel

Chinese New Year Menu Food Photography for One Farrer Hotel

Client: One Farrer Hotel
Project Type: Styled Food Photos
Agency: NLS Creative

For Lunar New Year 2025, One Farrer Hotel introduced a premium selection of festive takeaways and gifting sets under the culinary direction of Executive Chef Marcus Tan and Pastry Chef Wee Pai Hau. The theme for the year: Heartwarming Tradition, Refined Presentation—honoring time-honored dishes with a modern, luxurious touch.

To bring these offerings to life visually, One Farrer Hotel engaged NLS Creative to produce a Chinese New Year-themed menu photography shoot, aimed at showcasing their limited-time offerings across digital campaigns, website banners, EDMs, and promotional materials.

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Case Study: One Farrer Hotel – CNY 2025 Festive Takeaway Campaign

Client: One Farrer Hotel
Project Type: Styled Food Photos
Agency: NLS Creative

Objective

  • Capture visually rich and festive imagery for the hotel’s 2025 CNY takeaway campaign

  • Highlight key dishes and gifting items with styled, brand-aligned photography

  • Create scroll-stopping and conversion-optimized visuals for use across:

    • Website & pre-order portals

    • Social media ads (Instagram/Facebook)

    • Hotel EDMs & print materials

Scope of Work by NLS Creative

Pre-Production

  • Creative planning & concept development

  • Designed a bespoke CNY moodboard with themes of prosperity, abundance, and warmth

  • Sourced thematic props: red table linens, gold accents, festive ornaments, bamboo steamers, and Chinese ceramics

  • Collaborated closely with the chefs to understand dish plating and symbolism

Shoot Highlights

  • Stir-Fried Szechuan Style "Bi Feng Tang" Prawns – captured mid-glaze with crispy garlic textures

  • Wrapped Glutinous Rice with Dried Shrimp, Mushroom, and Chicken – styled for warmth and comfort in a heritage-inspired setup

  • Bountiful Treasures “Poon Choi” – shot overhead and at 45° angles to showcase its lavish layers and communal appeal

  • Prosperity Bundle Takeaway Set – curated flat lay shot showing a full festive spread for intimate gatherings

  • Pastry Chef Wee’s Handmade Pineapple Tarts & Prosperity Treasure Box – beautifully composed to reflect premium gifting with symbolic elements

Art Direction & Food Styling

Every element was art-directed to reflect:

  • Traditional celebration with modern luxury

  • Warm, rich tones that complement the Year of the Snake branding

  • A balance between heritage flavors and refined plating

  • Strong visual cues of abundance, togetherness, and auspiciousness

NLS Creative’s in-house team handled all food styling and set arrangements, ensuring every dish looked fresh, elegant, and mouthwatering.

Post-Production

  • Delivered professionally retouched high-resolution photos

  • Cropped for web, social, and print uses (square, portrait, landscape)

  • Optimized for menu upload, landing pages, and paid media

  • Maintained a consistent CNY visual identity across all assets

Results & Brand Impact

  • Supported One Farrer Hotel’s successful 2025 CNY takeaway campaign

  • Helped boost pre-order conversions with scroll-stopping menu visuals

  • Strengthened visual branding and storytelling across festive channels

  • Enhanced the perceived value of key dishes like the Poon Choi and Prosperity Treasure Box

Why Top Hotels Choose NLS Creative

NLS Creative is Singapore’s trusted production partner for premium food menu photography, especially for hotels and F&B brands launching seasonal or high-ticket menu offerings. We handle the full process—from planning and prop sourcing to art direction, food styling, and professional editing—so your food looks as good as it tastes (or better).