Corporate Video | Culina Market Singapore

Cinematic Corporate Video for F&B Brand Culina Market

Client: COMO Group
Project Type: Corporate Brand Video
Agency: NLS Creative

Culina Market is a premium grocer and F&B brand in Singapore, known for its curated selection of international produce and the acclaimed Culina Bistro. To elevate their brand presence and showcase the scale and quality of their offerings, they partnered with NLS Creative for a cinematic corporate video production that would do justice to their premium positioning.

Corporate Brand Video for Culina Market

Case Study: Culina Market & Bistro – Singapore’s Gourmet Destination

Client: COMO Group
Project Type: Corporate Brand Video
Agency: NLS Creative

Objective

To create a cinematic brand film that communicates Culina’s commitment to sourcing the finest ingredients globally and delivering an elevated gourmet experience—from market to table.

Our Creative Approach

We designed a visually compelling narrative that takes the viewer on a journey through:

  • The arrival of fresh produce from around the world

  • The curated selection of gourmet meats, seafood, wines, and deli products

  • Culina Bistro’s kitchen, where ingredients are transformed into artfully plated dishes

  • The ambiance and refined customer experience inside the bistro and grocer

Pre-Production Highlights:

  • Storyboarding a farm-to-plate narrative arc

  • Sourcing key visual moments from logistics to cooking and dining

  • Coordinating with Culina’s operations team for smooth filming logistics

  • Planning lighting and camera setups to complement the luxurious brand feel

Production: A Full-Day Cinematic Shoot

Our crew captured high-end visuals at both Culina Market and Culina Bistro, showcasing:

  • Fresh seafood flown in from Europe, including oysters and shellfish

  • Beef from the U.S. and Australia, aged and presented in pristine condition

  • Behind-the-scenes footage of chefs preparing and plating signature dishes

  • Lifestyle shots of customers enjoying the gourmet dining experience

We used cinematic camera techniques, including sliders, close-ups, and slow motion to create mouth-watering food scenes and polished brand storytelling.

Post-Production

We delivered:

  • A polished brand film for corporate and B2B use

  • Multiple short-form edits for Instagram, LinkedIn, and digital ads

  • Color grading to enhance the premium, inviting tone of the video

  • Music licensing and branded motion graphics for visual cohesion

Results & Impact

The cinematic corporate video helped position Culina as more than just a gourmet grocer—it cemented their image as a culinary destination. The content is now used across their website, social media, and trade events, enhancing both brand recognition and customer trust.

Why Choose NLS Creative for F&B Corporate Video Production?

As a leading corporate video agency in Singapore, we specialize in telling rich, sensory-driven stories for F&B brands. From gourmet grocers to luxury restaurants, we know how to capture flavor, craftsmanship, and brand values on screen.