Chinese Hotpot Video TV Commercial for Double Joy Pork Ball Brand

Double Joy Pork Ball CNY Campaign | 15s TV Commercial by NLS Creative

Client: Double Joy
Project Type: 15s TV Commercial | CNY Festive Campaign
Agency: NLS Creative

Our team handled the full production pipeline—from storyboarding, casting, and set styling, to scripting and recording a professional voice-over that clearly communicated the brand’s unique selling points within a tight 15-second format.

Mouth Watering Food Video TV Commercial for Double Joy Pork Ball

Case Study: Double Joy Pork Ball – CNY Campaign TV Commercial

Client: Double Joy
Project Type: 15s TV Commercial | CNY Festive Campaign
Agency: NLS Creative

The Challenge

Double Joy approached us to create a short and impactful 15-second TV commercial for their signature pork balls, timed for the Chinese New Year season. The goal: highlight the product’s versatility, flavourful taste, and convenience in a way that resonates with both traditional family gatherings and everyday local meals.

Our Creative Approach

To showcase the pork balls’ flexibility, we proposed a dual-scene concept—featuring a heartwarming family hotpot reunion dinner and a comforting bowl of Bak Chor Mee, a beloved local noodle dish. This story arc helped bridge festive moments and daily cravings, emphasizing that Double Joy Pork Balls belong in any kitchen, any time.

We managed the entire pre-production process:

  • Creative direction & concept proposal

  • Storyboarding & scripting

  • Sourcing talents, props, and wardrobe

  • Location planning & art direction

  • Voice-over scripting and recording with a professional talent

Production & Post

The commercial was shot in a tight 15-second format, balancing storytelling with strong product visuals. Using cinematic food videography techniques, we captured steam, texture, and richness to create crave-worthy close-ups. Our in-house post-production team delivered a polished final cut with voice-over, sound design, and on-brand pacing.

Results

The final ad successfully aired as a CNY campaign piece across digital and broadcast platforms, effectively communicating product USPs in a short and engaging format. The client was thrilled with the high production value and storytelling impact within such a short runtime.

Services Provided:
Creative Direction, Storyboarding, Video Production, Food Styling, Voice-Over Production, Post-Production Editing

Keywords: Video Production Singapore, Food Videography, TV Commercial Production, Hotpot Video Ad, Bak Chor Mee, F&B Video Production, Food Videographer Singapore, CNY Campaign Video, Cinematic Food Video