
Styled Drink Photoshoot for TikTok-Famous Matcha & Coffee Brand – Creamie Sippies
Drink Photography with Art Direction & Styling
Client: Creamie Sippies
Project Type: Drink Styled Photography
Agency: NLS Creative
Creamie Sippies is a fast-growing matcha and coffee beverage brand making waves on TikTok and Instagram with its aesthetic, creamy drinks. As part of their brand refresh and content expansion, they approached NLS Creative to produce a styled drink photography campaign tailored for social media virality and Gen Z engagement.
Our goal was to craft a visual story that reflected their young, lively, and pastel-toned brand identity, while making each drink look absolutely irresistible online.
Case Study: Styled Beverage Photography for Creamie Sippies
Client: Creamie Sippies
Project Type: Drinks Styled Photography
Agency: NLS Creative
Objectives
Capture scroll-stopping visuals of Creamie Sippies’ signature drinks
Develop a cohesive, on-brand aesthetic for use on TikTok, Instagram, and eCommerce
Deliver a variety of shots styled with props, textures, and lighting to spark visual interest and brand recognition
Creative Direction & Styling
We proposed a pastel color palette with soft hues of mint green, lilac, blush, and beige to complement the product’s creamy textures and youthful vibe. Inspired by Japanese café culture and TikTok minimalism, we ensured each frame was:
Playful yet polished
On-trend with social media aesthetics
Designed for engagement, perfect for reels, stories, and static grid posts
Pre-Production
NLS Creative managed the full pre-production process, including:
Sourcing a bright, minimalist kitchen studio
Curating props: ceramic cups, pastel trays, bamboo straws, matcha tools, soft linen textures
Food and drink styling on set to elevate layers, swirls, and frothy details
Moodboard and shot planning for drink angles, color flow, and lighting transitions
Photoshoot Highlights
Close-up macro shots to capture foam, layering, and condensation
Flat lays and side angles with playful prop compositions
Experimental lighting techniques, including backlight glow, gradient shadows, and soft diffused setups to create a dreamy feel
Dynamic use of spills, pours, and spoon-stirring motions for lifestyle energy
We delivered both clean eCommerce-style shots and editorial content ready for TikTok and IG.
Post-Production & Deliverables
Final edited images optimized for:
Social media posts
Posters Printing
Menu Photography
Color correction to enhance the pastel mood without losing drink realism
Results
The content helped Creamie Sippies build a visually cohesive brand presence across platforms, increasing engagement and shares, and positioning them as a viral beverage brand with a unique look and feel.
The photos were immediately used in:
Product launch posts
Influencer collabs
TikTok ads
In-app social shop listings