Food Video Social Media Ad | McCormick

McCormick’s Black Pepper Shaker | 30s Video Ad by NLS Creative

Client: McCormick Asia
Project Type: 30s Social Media Video | Product Launch Campaign
Agency: NLS Creative

Looking for video production in Singapore that drives engagement and makes your product irresistible? At NLS Creative, we specialize in cinematic food videography and product video production designed for maximum impact on social media, TVCs, and digital campaigns across Asia.

Our recent project with McCormick's Black Pepper Shaker is a great example of how a well-planned, mouth-watering food video can elevate a product launch and connect with audiences across Singapore, Malaysia, and Thailand.

Food Video for McCormick’s Black Pepper Grinder

Case Study: Premium Video Production in Singapore: McCormick’s Black Pepper Shaker Product Launch by NLS Creative

Client: McCormick Asia
Project Type: 30s Social Media Video | Product Launch Campaign
Agency: NLS Creative

The Brief: Showcasing the Grinder’s Three Unique Grind Sizes

McCormick wanted to introduce their new Black Pepper Shaker featuring three grind levels:

  • Coarse Grind – perfect for hearty steaks

  • Medium Grind – great for seafood pasta

  • Fine Grind – ideal as a garnish for honey grilled chicken

Our challenge: bring these features to life through a visually enticing video campaign that showcases flavor, texture, and versatility—all in under 30 seconds.

Pre-Production: Crafting the Concept

We started with full pre-production planning, including:

  • Creative Concept & Storyboarding – showing each grind size in action with a specific dish

  • Sourcing Kitchen Studio & Talent – choosing a modern studio kitchen and an expert chef

  • Shot Planning & Food Styling Direction – designed to highlight texture, color, and sizzle

Production Day: Full 10-Hour Shoot

  • Full-Day Filming with professional food videographers and lighting crew

  • Live Direction & Food Styling to capture the freshest, most delicious visuals

  • Close-up Cinematics showcasing how the pepper grinder transforms each dish

Each grind size had a dedicated segment featuring a carefully styled recipe:

  • Coarse Grind: Used on a sizzling pan-seared steak with slow-motion seasoning shots

  • Medium Grind: Sprinkled on creamy seafood pasta with vibrant Mediterranean tones

  • Fine Grind: Gently finished over honey grilled chicken for a clean, refined close-up

Post-Production: Multiple Cuts for Social Media & Launch Campaigns

We delivered high-quality video outputs in various formats to suit different markets and platforms:

  • 9-second, 15-second, and 30-second videos for Instagram Reels, TikTok, YouTube Shorts, and Meta Ads

  • Edited for use across Singapore, Malaysia, and Thailand in both English and localised visual treatments

  • Color grading and motion graphics to enhance brand visuals and product clarity

The Results: A Flavor-Packed Product Launch

This video production project in Singapore helped McCormick make a bold first impression with their new product—generating excitement and awareness across multiple regions. Our Netflix-style food cinematography and bite-sized edits created strong engagement on social media and supported retail partners in their launch campaigns.

Why NLS Creative?

Based in Singapore, NLS Creative is a full-service production team known for:

  • Food Videography & Photography

  • Product Launch Videos

  • Social Media Content Creation

  • Cinematic Brand Visuals tailored for hospitality, FMCG, and lifestyle brands