
Hosted Recipe Videos with Chef | Meiji Greek Style Yogurt
Social Media Videos for Meiji
Client: Meiji
Project Type: Social Media Video Campaign
Production House: NLS Creative
Location: Singapore
NLS Creative partnered with Meiji Singapore to develop a series of branded recipe videos featuring their new Greek Style Yogurt. Collaborating with Chef Wei Shan Tan, we produced a cinematic, hosted cooking series highlighting the product’s versatility across both sweet and savory dishes.
Goals
Showcase Meiji’s Greek Yogurt in diverse, easy-to-follow recipes
Capture premium, Netflix-style visuals that align with Meiji’s brand identity
Create both widescreen (16:9) and vertical (9:16) video formats for YouTube, Instagram Reels, and TikTok
Baked Salmon Recipe
Baked Pumpkin Recipe
Triple Berry Yogurt Bowl Recipe
Case Study: Hosted Recipe Videography with Chef Wei Shan for Meiji Greek Style Yogurt
Client: Meiji
Industry: Food & Beverage
Production Type: Social Media Recipe Video
Produced by: NLS Creative – Video Production Singapore
Pre-Production Planning
Our creative team handled the end-to-end production process, including:
Studio Location Sourcing – Secured a warm, modern kitchen studio that matched Meiji's clean aesthetic
Storyboarding – Designed a shot-by-shot visual narrative for each recipe, emphasizing natural beauty and simplicity
Plating & Food Styling Direction – We sourced all plating props, cutlery, linens, and handled on-set art direction for an elegant and appetizing presentation
Recipes Featured
Triple Berry Yogurt Recipe – A romantic breakfast/dessert idea perfect for Valentine’s Day
Baked Pumpkin Recipe – Roasted Kabocha Pumpkin with a creamy Meiji Yogurt Lemon Sauce
Salmon Recipe Video – Dill Yogurt Baked Salmon served with Roasted Chat Potatoes & Mesclun Greens
Each dish was crafted to demonstrate Meiji’s Greek Yogurt as a delicious, healthy addition to everyday meals.
Production & Post Production
Filming
Full-day 10-hour shoot
Multi-camera setup with both wide and close up angles
Live monitor for client feedback and on-site reviews
Post-Production
Delivered 3 high-quality recipe videos in both 16:9 (landscape) and 9:16 (vertical) formats
Color grading, sound mixing, subtitles, and on-screen graphics
Optimized for web and social media platforms