Hosted Recipe Videos with Chef | Meiji Greek Style Yogurt

Social Media Videos for Meiji

Client: Meiji
Project Type: Social Media Video Campaign
Production House: NLS Creative
Location: Singapore

NLS Creative partnered with Meiji Singapore to develop a series of branded recipe videos featuring their new Greek Style Yogurt. Collaborating with Chef Wei Shan Tan, we produced a cinematic, hosted cooking series highlighting the product’s versatility across both sweet and savory dishes.

Goals

  • Showcase Meiji’s Greek Yogurt in diverse, easy-to-follow recipes

  • Capture premium, Netflix-style visuals that align with Meiji’s brand identity

  • Create both widescreen (16:9) and vertical (9:16) video formats for YouTube, Instagram Reels, and TikTok

Baked Salmon Recipe

Baked Pumpkin Recipe

Triple Berry Yogurt Bowl Recipe

Case Study: Hosted Recipe Videography with Chef Wei Shan for Meiji Greek Style Yogurt

Client: Meiji

Industry: Food & Beverage
Production Type: Social Media Recipe Video
Produced by: NLS Creative – Video Production Singapore

Pre-Production Planning

Our creative team handled the end-to-end production process, including:

Studio Location Sourcing – Secured a warm, modern kitchen studio that matched Meiji's clean aesthetic
Storyboarding – Designed a shot-by-shot visual narrative for each recipe, emphasizing natural beauty and simplicity
Plating & Food Styling Direction – We sourced all plating props, cutlery, linens, and handled on-set art direction for an elegant and appetizing presentation

Recipes Featured

  1. Triple Berry Yogurt Recipe – A romantic breakfast/dessert idea perfect for Valentine’s Day

  2. Baked Pumpkin Recipe – Roasted Kabocha Pumpkin with a creamy Meiji Yogurt Lemon Sauce

  3. Salmon Recipe Video – Dill Yogurt Baked Salmon served with Roasted Chat Potatoes & Mesclun Greens

Each dish was crafted to demonstrate Meiji’s Greek Yogurt as a delicious, healthy addition to everyday meals.

Production & Post Production

Filming

  • Full-day 10-hour shoot

  • Multi-camera setup with both wide and close up angles

  • Live monitor for client feedback and on-site reviews

Post-Production

  • Delivered 3 high-quality recipe videos in both 16:9 (landscape) and 9:16 (vertical) formats

  • Color grading, sound mixing, subtitles, and on-screen graphics

  • Optimized for web and social media platforms