Mooncake Brand Video | JU Signatures

Food Video Production Singapore | Cinematic Food Videography

Client: JU Signatures
Project Type: Brand Video
Agency: NLS Creative

At NLS Creative, we specialize in high-impact food videography that not only tells a story but also builds brand value. For the Mid-Autumn Festival, we collaborated with JU Signatures, a modern Teochew restaurant, to produce a cinematic brand video that celebrates a timeless delicacy — the deep-fried Teochew mooncake.

This mooncake video production was created to showcase not just the product, but the heritage, skill, and passion behind it.

Brand Video for JU Signatures

Case Study: Cinematic Mooncake Brand Video for JU Signatures

Client: JU Signatures
Project Type: Brand Video
Agency: NLS Creative

The Story: 30 Years of Culinary Mastery

The video features Chef Wong, who has perfected the craft of making traditional Teochew mooncakes over the last three decades. Our goal was to bring out the rich cultural heritage and meticulous handmade process in a way that captivates viewers visually and emotionally.

Pre-Production

We handled every aspect of the pre-production:

  • Story development & concept creation

  • On-location recce at JU Signatures

  • Shot list planning focused on textures, movements, and chef’s craftsmanship

  • Moodboard creation to guide the lighting and cinematic tone

Production Highlights

Shot over a half day, our production captured:

  • Steaming of fresh yam and pumpkin for the rich, velvety filling

  • Hand-layering of delicate dough, showcasing precision and patience

  • The deep-frying process, filmed in slow motion to highlight the golden crisp texture

  • Detailed close-ups of Chef Wong’s experienced hands at work

  • B-roll of JU Signatures' elegant kitchen environment

We used cinematic lighting, macro lenses, and slow-motion techniques to give the visuals a Netflix "Chef’s Table"-inspired aesthetic, bringing fine-dining storytelling into a brand video format.

Post-Production & Deliverables

Our post-production team created multiple deliverables:

  • 1-minute hero brand film (16:9) for website and YouTube

  • Color grading to enhance the earthy tones of the yam and pumpkin

  • Subtitles and music licensing for social media optimization

Impact

The video was used for JU Signature’s mooncake campaign across Singapore, effectively raising awareness for their seasonal product and elevating the restaurant’s brand perception. It showcased culinary craftsmanship, authentic heritage, and premium ingredients in a format that resonates with modern food lovers.

Why Work with NLS Creative?

We’re a video production company in Singapore trusted by F&B brands, restaurants, and lifestyle companies to deliver scroll-stopping food videos and brand visuals that drive results.

Whether you're launching a seasonal product or rebranding a signature dish, our cinematic food videography can bring your story to life.