
Healthy Juice & Smoothie Styled Drink Photography for Fuel Me
Styled Menu Photography for Food & Beverages
Client: Fuel Me
Project Type: Menu Styled Photography
Agency: NLS Creative
Fuel Me is a quick-service F&B brand known for its range of healthy smoothies, fruit juices, hearty breakfasts, and hot snacks. As they prepared to launch a new outlet, the team at Fuel Me partnered with NLS Creative to execute a full-day styled food and drink photography shoot for use on in-store digital menu screens, posters, and social media.
Case Study: Client: Fuel Me – Healthy QSR Brand in Singapore
Client: Fuel Me
Project Type: Menu Styled Photography
Agency: NLS Creative
Objectives
Photograph the full menu of healthy beverages and food items in a modern, fresh style
Ensure all visuals are clear, bright, and screen-ready for digital menu TVs
Deliver scroll-stopping content for social media, posters, and web menus
Design cohesive layouts for in-store promotional posters and digital menu designs
Pre-Production Planning
NLS Creative managed the end-to-end pre-production, including:
✅ Timeline planning to maximize the shoot across multiple categories
✅ Sourcing of kitchen studio with natural lighting and clean backdrops
✅ Art direction & food styling to match Fuel Me’s brand identity—fresh, energetic, and health-conscious
✅ Creation of a moodboard and shot list, broken down by category:
Fresh Fruit Smoothies & Juices
Avocado Shakes & Milkshakes
Breakfast Sets & Avocado Toast
Acai Bowls & Fruit Salads
Hot Bites: Nachos, Loaded Nachos, Salad Bowls
Signature Lemon Teas
Production Day Highlights
The full-day photoshoot was divided into sections to optimize freshness and lighting:
Styled drink photography: capturing layered smoothies, creamy milkshakes, and citrusy lemon teas in crystal-clear cups
Overhead flat lays & 45-degree shots of food menu items for a visual menu layout
Emphasis on natural textures, vibrant colors, and ingredient highlights
Coordinated color palette and props to create a consistent brand look across all categories
All photography was captured with digital signage clarity in mind—sharpness, brightness, and legibility on menu screens.
Post-Production & Design
✔️ High-resolution image editing for optimal clarity on large screens
✔️ Color correction to enhance natural freshness and visual appeal
✔️ Delivered assets in multiple aspect ratios for TV menus, Instagram, website, and print
✔️ Designed custom menu layouts and promotional posters for Fuel Me’s new outlet, ready for print and digital use
Results & Brand Impact
Fuel Me launched their new outlet with a vibrant, professional, and cohesive visual identity
The new digital menus and posters improved customer navigation and upselling at the counter
Social media engagement increased with the use of polished drink and food content
Helped position Fuel Me as a premium healthy QSR brand in Singapore’s fast-moving F&B space
Why F&B Brands Choose NLS Creative
At NLS Creative, we specialize in styled food and drink photography that’s not only beautiful but also practical—optimized for menus, screens, and sales. From smoothies to salads, we know how to make your products pop across all platforms.