Healthy Juice & Smoothie Styled Drink Photography for Fuel Me

Styled Menu Photography for Food & Beverages

Client: Fuel Me
Project Type: Menu Styled Photography
Agency: NLS Creative

Fuel Me is a quick-service F&B brand known for its range of healthy smoothies, fruit juices, hearty breakfasts, and hot snacks. As they prepared to launch a new outlet, the team at Fuel Me partnered with NLS Creative to execute a full-day styled food and drink photography shoot for use on in-store digital menu screens, posters, and social media.

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Case Study: Client: Fuel Me – Healthy QSR Brand in Singapore

Client: Fuel Me
Project Type: Menu Styled Photography
Agency: NLS Creative

Objectives

  • Photograph the full menu of healthy beverages and food items in a modern, fresh style

  • Ensure all visuals are clear, bright, and screen-ready for digital menu TVs

  • Deliver scroll-stopping content for social media, posters, and web menus

  • Design cohesive layouts for in-store promotional posters and digital menu designs

Pre-Production Planning

NLS Creative managed the end-to-end pre-production, including:

✅ Timeline planning to maximize the shoot across multiple categories
✅ Sourcing of kitchen studio with natural lighting and clean backdrops
✅ Art direction & food styling to match Fuel Me’s brand identity—fresh, energetic, and health-conscious
✅ Creation of a moodboard and shot list, broken down by category:

  • Fresh Fruit Smoothies & Juices

  • Avocado Shakes & Milkshakes

  • Breakfast Sets & Avocado Toast

  • Acai Bowls & Fruit Salads

  • Hot Bites: Nachos, Loaded Nachos, Salad Bowls

  • Signature Lemon Teas

Production Day Highlights

The full-day photoshoot was divided into sections to optimize freshness and lighting:

  • Styled drink photography: capturing layered smoothies, creamy milkshakes, and citrusy lemon teas in crystal-clear cups

  • Overhead flat lays & 45-degree shots of food menu items for a visual menu layout

  • Emphasis on natural textures, vibrant colors, and ingredient highlights

  • Coordinated color palette and props to create a consistent brand look across all categories

All photography was captured with digital signage clarity in mind—sharpness, brightness, and legibility on menu screens.

Post-Production & Design

✔️ High-resolution image editing for optimal clarity on large screens
✔️ Color correction to enhance natural freshness and visual appeal
✔️ Delivered assets in multiple aspect ratios for TV menus, Instagram, website, and print
✔️ Designed custom menu layouts and promotional posters for Fuel Me’s new outlet, ready for print and digital use

Results & Brand Impact

  • Fuel Me launched their new outlet with a vibrant, professional, and cohesive visual identity

  • The new digital menus and posters improved customer navigation and upselling at the counter

  • Social media engagement increased with the use of polished drink and food content

  • Helped position Fuel Me as a premium healthy QSR brand in Singapore’s fast-moving F&B space

Why F&B Brands Choose NLS Creative

At NLS Creative, we specialize in styled food and drink photography that’s not only beautiful but also practical—optimized for menus, screens, and sales. From smoothies to salads, we know how to make your products pop across all platforms.