Sushi Photoshoot & Cinematic Social Media Videography for Sushi Hare

Social Media Videography & Photography Package for Japanese Omakase

Client: Sushi Hare
Industry: Japanese F&B / Omakase Restaurant
Services: Vertical Cinematic Video, Lifestyle Food Photography
Agency: NLS Creative

Helmed by Chef Chang, a Taiwanese-Japanese chef with deep roots in traditional Edomae-style sushi, Sushi Hare offers an intimate, refined omakase experience in the heart of Singapore. As part of their brand-building efforts, they partnered with NLS Creative to develop a visual content package tailored for their digital marketing and social media launch campaign.

Tamagoyaki

Otoro Noodles

Japanese Rice

Sushi Photography Japanese Omakase by Sushi Hare
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Japanese Chef Profile
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Case Study: Sushi Hare – Premium Japanese Omakase in Singapore

Client: Sushi Hare
Industry: Japanese F&B / Omakase Restaurant
Services: Vertical Cinematic Video, Lifestyle Food Photography
Agency: NLS Creative

Objective

  • Create visually captivating content to reflect the elegance and precision of Sushi Hare’s omakase experience

  • Deliver a photo and video package optimized for use across Instagram, Facebook, website, and reservation platforms

  • Highlight Chef Chang’s craftsmanship and storytelling through minimalist visuals

Creative Direction

The visual tone was crafted to be:

  • Elegant and cinematic, reflecting Japanese simplicity and refinement

  • Focused on craftsmanship, not just the final dishes

  • Shot with a strong eye for composition, textures, and subtle motion

  • Complemented with natural light and neutral tones to emphasize the food and chef

Scope of Work

NLS Creative provided a full content package, including:

Pre-Production

  • Creative planning and shotlist development

  • Brand-aligned moodboard for visuals and styling

  • Coordination with restaurant operations for timing and plating

Photography Coverage

  • Sushi dish close-ups showing vibrant cuts of fish, garnishes, and plating elegance

  • Preparation & assembly shots showcasing knife skills, seasoning, and finishing touches

  • Interior photos of the minimalist counter space, chef's station, and Japanese design elements

  • Chef portrait photography capturing Chef Chang in action and styled profile poses

Cinematic Social Media Videography

  • Cinematic short-form vertical videos for TikTok and Instagram Reels

  • 15-30 second edits featuring:

    • Chef Chang’s delicate preparation process

    • Slow-motion slicing and garnishing

    • Final sushi plating moments

    • Atmosphere shots of the intimate omakase setting

  • Edited with ambient music, subtle motion text, and brand-appropriate pacing

Post-Production

  • Final delivery of:

    • 10+ edited hero images for web and social media

    • 4 short-form vertical videos for Instagram Reels, TikTok, and website

    • Web-optimized and high-res formats for flexible use

  • Color grading to enhance natural textures and lighting

  • Minimal, elegant motion graphics and text overlays

Results & Brand Impact

  • Strengthened Sushi Hare’s visual identity as a premium omakase brand

  • Delivered consistent, branded content ready for PR coverage, online bookings, and social media growth

  • Boosted content engagement on launch with cinematic Reels and dish close-ups

  • Created a content library that matches the luxury positioning and artisanal philosophy of the restaurant

Why NLS Creative?

At NLS Creative, we specialize in sushi photography and cinematic food videography for high-end restaurants. Whether it’s Michelin-starred omakase or modern fusion cuisine, we know how to showcase technique, beauty, and brand story through visuals that drive real impact.