
Sushi Photoshoot & Cinematic Social Media Videography for Sushi Hare
Social Media Videography & Photography Package for Japanese Omakase
Client: Sushi Hare
Industry: Japanese F&B / Omakase Restaurant
Services: Vertical Cinematic Video, Lifestyle Food Photography
Agency: NLS Creative
Helmed by Chef Chang, a Taiwanese-Japanese chef with deep roots in traditional Edomae-style sushi, Sushi Hare offers an intimate, refined omakase experience in the heart of Singapore. As part of their brand-building efforts, they partnered with NLS Creative to develop a visual content package tailored for their digital marketing and social media launch campaign.
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Case Study: Sushi Hare – Premium Japanese Omakase in Singapore
Client: Sushi Hare
Industry: Japanese F&B / Omakase Restaurant
Services: Vertical Cinematic Video, Lifestyle Food Photography
Agency: NLS Creative
Objective
Create visually captivating content to reflect the elegance and precision of Sushi Hare’s omakase experience
Deliver a photo and video package optimized for use across Instagram, Facebook, website, and reservation platforms
Highlight Chef Chang’s craftsmanship and storytelling through minimalist visuals
Creative Direction
The visual tone was crafted to be:
Elegant and cinematic, reflecting Japanese simplicity and refinement
Focused on craftsmanship, not just the final dishes
Shot with a strong eye for composition, textures, and subtle motion
Complemented with natural light and neutral tones to emphasize the food and chef
Scope of Work
NLS Creative provided a full content package, including:
Pre-Production
Creative planning and shotlist development
Brand-aligned moodboard for visuals and styling
Coordination with restaurant operations for timing and plating
Photography Coverage
Sushi dish close-ups showing vibrant cuts of fish, garnishes, and plating elegance
Preparation & assembly shots showcasing knife skills, seasoning, and finishing touches
Interior photos of the minimalist counter space, chef's station, and Japanese design elements
Chef portrait photography capturing Chef Chang in action and styled profile poses
Cinematic Social Media Videography
Cinematic short-form vertical videos for TikTok and Instagram Reels
15-30 second edits featuring:
Chef Chang’s delicate preparation process
Slow-motion slicing and garnishing
Final sushi plating moments
Atmosphere shots of the intimate omakase setting
Edited with ambient music, subtle motion text, and brand-appropriate pacing
Post-Production
Final delivery of:
10+ edited hero images for web and social media
4 short-form vertical videos for Instagram Reels, TikTok, and website
Web-optimized and high-res formats for flexible use
Color grading to enhance natural textures and lighting
Minimal, elegant motion graphics and text overlays
Results & Brand Impact
Strengthened Sushi Hare’s visual identity as a premium omakase brand
Delivered consistent, branded content ready for PR coverage, online bookings, and social media growth
Boosted content engagement on launch with cinematic Reels and dish close-ups
Created a content library that matches the luxury positioning and artisanal philosophy of the restaurant
Why NLS Creative?
At NLS Creative, we specialize in sushi photography and cinematic food videography for high-end restaurants. Whether it’s Michelin-starred omakase or modern fusion cuisine, we know how to showcase technique, beauty, and brand story through visuals that drive real impact.