Full Menu Photography | Styled Food Photography Singapore | Heritage Brand Visuals

Elevating a National Icon Through Lifestyle Food Photography

Client: Ya Kun Kaya Toast
Project Type: Styled Food Photos
Agency: NLS Creative

One of our proudest collaborations was with Ya Kun Kaya Toast, Singapore’s beloved heritage brand known for its traditional kaya toast and kopi.

As part of Ya Kun’s digital transformation, we were tasked with shooting their entire menu for their new E-commerce website, bringing their nostalgic charm to a modern, visual-first online audience.

Case Study: Lifestyle Food Photography for Ya Kun Kaya Toast

Client: Ya Kun Kaya Toast
Project Type: Styled Food Photos
Agency: NLS Creative

The Brief

Ya Kun Kaya Toast required:

  • A full suite of high-resolution lifestyle food photography

  • Art direction aligned with their heritage-meets-modern brand

  • Styled product imagery that’s consistent, vibrant, and conversion-optimized for e-commerce and digital campaigns

Pre-Production & Art Direction

NLS Creative handled the full creative direction and production planning, including:

  • Moodboard development to define the nostalgic yet clean look

  • Set styling with props, textures, and surfaces reflecting Singaporean coffee shop culture

  • Food styling to ensure each dish—from kaya toast to soft-boiled eggs and kopi—is captured at its freshest, most appetizing state

Production: Full Menu Food Photography

We executed a full-day shoot at a controlled studio setting:

  • Individual menu item shots for each toast, egg, and drink

  • Group shots for set meals and value bundles

  • Lifestyle angles featuring utensils, wooden trays, and local textures to evoke warmth and familiarity

  • Consistent lighting and composition for seamless integration into the new e-commerce platform

Post-Production

  • Professional photo retouching to enhance vibrancy and sharpness

  • Delivered assets optimized for high-resolution product thumbnails, web banners, and social media

  • Color-corrected and export-ready images in both landscape and vertical formats

Results

Ya Kun successfully launched its new e-commerce site, supported by NLS Creative’s visuals that:

  • Increased time-on-page and conversion rates

  • Strengthened brand perception across digital touchpoints

  • Brought the warm, nostalgic experience of Ya Kun into the online space with a modern edge

Why Brands Trust NLS Creative

As one of Singapore’s top studios for lifestyle food photography, NLS Creative helps heritage and modern brands alike create scroll-stopping visuals that drive engagement, boost brand value, and elevate online presence.