Fitness & Lifestyle Videography | AIBI Product Video

Product Launch Video for AIBI Slimtronic

Client: AIBI
Project Type: Social Media Video Ad / Lifestyle Commercial
Production House: NLS Creative
Location: Singapore

AIBI Slimtronic EMS Abdominal Toning Belt - Captured in this high-impact fitness and lifestyle video. Produced by NLS Creative, a top-rated videographer in Singapore specializing in lifestyle videography, fitness content creation, and product commercials.

We handle full-service video production: from pre-production storyboarding and scripting to on-location filming and polished post-production.

Product Video for AIBI Slimtronic EMS Toning Belt

Case Study: Case Study: Fitness Lifestyle Product Video for AIBI Slimtronic EMS Belt

Client: AIBI

Industry: Fitness & Wellness
Production Type: Social Media Video Ad / Lifestyle Commercial
Produced by: NLS Creative – Video Production Singapore

The Brief

AIBI approached us to create a high-impact lifestyle video that would showcase their newest fitness tech innovation – the Slimtronic EMS Abdominal Toning Belt. The goal was to visually communicate how the product fits into the lifestyle of busy modern consumers, with an emphasis on convenience, effectiveness, and technology.

Our Concept

We proposed a dual scenario narrative to show the contrast between two scenarios of the same person:

  1. Scene 1: The subject is at the gym, doing intense core workouts – sit-ups, planks, and crunches. She’s visibly tired, sweating, and pushing herself for results.

  2. Scene 2 : A parallel version of her is relaxing at home—reading a book, sipping tea—while wearing the Slimtronic EMS belt, casually toning her abs with zero physical exertion.

The story highlights how both versions of her achieve similar results, but one does so effortlessly thanks to the Slimtronic belt.

Production Details

  • Location 1: A modern apartment was chosen to reflect everyday home use.

  • Location 2: A boutique-style gym space to showcase the traditional fitness route.

  • Shot in Netflix-style cinematic visuals, we used natural lighting, tight framing, and slow-motion elements to emphasize muscle movement, comfort, and lifestyle mood.

  • The final video was edited for social media formats (16:9 and 9:16) and included bold CTAs for performance marketing campaigns.

Post-Production & Delivery

NLS Creative handled the entire production pipeline, from:

  • Concept development

  • Storyboarding & scripting

  • Location scouting

  • Filming with lighting and camera crew

  • Polished editing + music licensing

  • Final export & file delivery via Google Drive