The Luxury Korean Hair Salon Experience | SuCheHwa Brand Video

Cinematic Brand Video for SuCheHwa Korean Hair Salon

Client: SuCheHwa Korean Hair Salon
Project Type: Cinematic Brand Video
Production House: NLS Creative
Location: Singapore

Cinematic Brand Video for SuCheHwa, a premier Korean hair salon in Singapore. This cinematic brand film captures the artistry, precision, and step by step techniques of their signature Korean C curl perm. From concept development to final edits, every frame of this production was meticulously planned, shot, and edited by NLS Creative.

Our team handled the pre-production, production, and post-production, ensuring that every detail reflects the essence of Suchehwa’s premium service.

Brand Video for Korean Hair Salon SuCheHwa in Singapore

Case Study: Cinematic Brand Video for SuCheHwa Korean Hair Salon

Client: SuCheHwa Korean Hair Salon
Project Type: Cinematic Brand Film
Production House: NLS Creative
Location: Singapore

The Brief

SuCheHwa, a premier Korean hair salon in Singapore, engaged NLS Creative to create a cinematic brand video that captures the soul of their signature service—the Korean C Curl Perm. Known for its meticulous techniques and elegant transformations, SuCheHwa wanted a film that would reflect its premium positioning and artisanal Korean heritage.

Our Creative Approach

To bring this vision to life, we proposed a Netflix-style cinematic concept that focused on visual storytelling, fine details, and emotional transformation. The narrative centered around Korean head stylist Ted, whose precision, expertise, and elegance form the heart of SuCheHwa’s brand experience.

We showcased the process through a step-by-step transformation of a Korean model—capturing every intentional touch, from sectioning and curling to the final reveal. The salon’s refined, minimalist interiors were used as a natural backdrop to highlight the beauty of the craft and the calm, premium ambiance.

Production & Execution

NLS Creative managed the entire production pipeline:

  • Pre-Production: Creative direction, moodboarding, storyboarding, and shot planning

  • Production: Full-day shoot with cinematic camera and lighting setup, working closely with Ted and the SuCheHwa team

  • Post-Production: Editing, color grading, sound design, and final delivery for web and social media use

We used slow motion, close-up detail shots, and cinematic angles to bring emotion and artistry into each frame—turning a hair service into a visual experience.

The Results

The final video delivered a luxurious and modern look, helping SuCheHwa stand out on digital platforms and visually communicate their expertise and service quality. It was used for their website, Instagram, and paid digital campaigns.

Services Rendered:
Creative Direction, Cinematic Videography, Storyboarding, Full Video Production, Post-Production, Beauty & Lifestyle Video Strategy