Japanese Beauty Product Video Ad

Complete social media video ad project for LITS, with Kym Ng. The video concept we were going for was a very soft and clean Japanese video style look. It shows Kym doing her nightly facial routine with the skincare products. Then, waking up in her bed the next morning feeling very refreshed. She then feels her smooth and soft skin while dancing happily in the morning, with a shot of all 3 products used in the end.

For this project we handled the pre production of video concept, ideation, storyboarding, location sourcing, outfit styling selection, call sheet and timeline planning.

During the production, we handled the lighting set up, filming and directing the talent and ensuring everything flowed within our given time limits. For post production, we went though multiple rounds of changes and re edits. This video shown is not the final released video and it is our initial idea of how the visuals and music flowed. The actual video can be found on Kym’s Instagram link here.