Luxury High Fashion Shoot
Lux R - Luxury Fashion Videography | Photography
High fashion consignment brand, Lux R. We created their brand video, brand visuals and interior shop photos. For this project, we shot everything in a 1 day shoot at the Lux R outlet in Far East Plaza. We handled the pre production planning, production and post porduction.
Fashion Videography
Brand video for Lux R, a luxury consignment shop based in Singapore. They specialise in Hermes Birkin, kelly, Chanel, Dior, Louis Vuitton, Ferragamo. In this video concept is a young lady who goes into the store shopping for a bag. She tries on a white Hermes Birkin bag and transforms into a full Chanel outfit which is how she would pair the bag. In the video, we highlighted all the different luxury brands they carry and also highlighting the how easy its is to buy and sell your luxury bags and a accessories on consigment.
Interior Photoshoot
Featuring their new outlet, showcasing different wide angle photos of the store itself, close up of different sections and the different products available in a physical store.
The store features a large glass display wall with only Hermes Birkin and Hermes Kelly bags. The other bag display in the middle of the store has other bags like Chanel, Christian Dior, Louis Vuitton and many other luxury bags and purses.
In the middle of the store there is a glass case which has different smaller fashion accessories like Hermes leather wallets and high end watches from Patek Phillip, Rolex, Audemas Piguet.
Fashion Model Photoshoot
In the pre production stage, we sourced for the model and our stylist came up with the directions of how which bag should be paired with what kind of outfits. We had a total of 4 outfits planned for the shoot. This was shot in the back of the retail store. We brought over a 2.72m white studio backdrop and studio lighting. With that, we converted the back of the store into a studio.
For the the first outfit, we chose a light Chanel theme outfit with a tweed Chanel jacket, Chanel earrings and necklace, light beige pants, black heels and neutral toned Hermes/ Chanel bags. Second outfit, we went for a more sleek look with black turtle outfit and an oversized off white jacket paired with a black Hermes Birkin. Third outfit, we went for a classy polo dark blue dress with light blue and yellow Hermes Kelly bags. The last outfit was a brown formal wear with a creative concept of multiple bags from a shopping haul.
