Lifestyle Product Videography & Photography | OWELL NIR Heat Recovery Wrap

Product Launch Photos + Video for Wellness Brand OWELL

Client: OWELL Bodycare
Project Type: Product Lifestyle Video
Production House: NLS Creative
Location: Singapore

OWELL Bodycare approached NLS Creative to conceptualize and produce a product lifestyle video ad for the launch of their latest innovation: the NIRed Heat RecoveryWrap—a wellness product designed to relieve muscle tension, improve circulation, and promote full-body relaxation.

Our goal was to create a visually compelling lifestyle video that communicated the product's unique benefits in a relatable, real-life setting to resonate with its female target audience.

Product Launch Video for OWELL Bodycare’s NIR Heat Recovery Wrap

Case Study: Product Lifestyle Video Ad for OWELL Bodycare NIRed Heat RecoveryWrap

Client: OWELL Bodycare

Industry: Wellness
Production Type: Social Media Video Ad / Website Product Visuals
Produced by: NLS Creative – Video Production Singapore

Pre-Production: Strategy, Sourcing & Planning

Our full-service video production process began with:

Location Sourcing – Secured a bright, minimalist home studio setting that mirrors the product’s wellness and comfort theme
Talent Casting – Shortlisted and casted multiple female talents that matched the lifestyle and demographic OWELL was targeting
Makeup & Styling – Engaged a professional makeup artist to ensure all talent appeared camera-ready, confident, and natural
Shotlist & Storyboard – Developed a visual storyboard showcasing the wrap’s usability, comfort, and innovative tech features
Creative Direction – Focused on warmth, ease of use, and day-in-the-life wellness integration

Production: High-Impact Lifestyle Visuals

During the one-day shoot, we captured:

Product Lifestyle Video Ad

  • Cinematic, slow-motion and real-time footage

  • Clear demonstration of key benefits and features (e.g., targeted heat therapy, ease of application, comfort during use)

  • Multi-scene setup to show morning, relaxation, and recovery moments at home

Professional Product Photography

  • Captured still images of the product in use with talent

  • Optimized for web banners, posters, eCommerce, and social media ads

  • Delivered both lifestyle and clean product-on-white shots

Post-Production: Multi-Platform Delivery

Color grading and sound mixing for warm, calm ambiance
Motion text overlays to highlight key selling points
Multiple aspect ratios:

  • 16:9 for YouTube and website

  • 1:1 and 9:16 for Instagram, TikTok, and Facebook

Results

OWELL Bodycare successfully launched the NIRed Heat RecoveryWrap across digital platforms, achieving high engagement on Facebook Ads, Instagram Reels, and their eCommerce website. The video content directly supported sales growth by effectively communicating the product’s value and ease of use.