Cinematic Hotel Lifestyle Content for ParkRoyal Collection Marina Bay

Case Study: Year-Round Lifestyle Photo & Social Media Reels Production for ParkRoyal Collection Marina Bay

Objectives

• Create 4 cinematic lifestyle reels capturing key guest experiences across the hotel

• Build a large image library of lifestyle moments for year-long social media, website, and marketing use

• Highlight the hotel's identity as a garden-in-a-hotel, featuring lush indoor landscapes and wellness-focused facilities

• Appeal to both leisure travellers and business travellers through diverse talent casting and storytelling

Pre-Production & Creative Direction

NLS Creative managed the full concept development and production pipeline:

✔ Concept & Storyboarding

We crafted storylines for 4 reels that reflect:

• Relaxed leisure travel

• Premium hotel dining

• Work-life balance for corporate guests

• Wellness, nature, and sustainability elements

✔ Talent Casting

A total of 4 professional talents were selected:

• 1 Caucasian couple (male & female) for leisure and premium lifestyle storytelling

• 1 Asian couple (male & female) for modern, urban corporate traveller narratives

✔ Styling & Makeup

We sourced and coordinated:

• Wardrobe selections for leisure, business, and resort-style looks

• A professional makeup artist for the full-day multi-location shoot

• Accessories and props aligned with the hotel’s brand identity

Production: Photo & Reels Shoot Across the Entire Hotel

The NLS Creative team produced 4 cinematic reels and a large visual library of lifestyle images across multiple iconic locations:

Hotel Spaces Featured

• Lobby & Iconic Green Wall Reception

• Atrium with Singing Birds Installation

• Peppermint Restaurant – sustainable dining

• Portman’s Bar – cocktails and afternoon teas

• Skyline Bar – rooftop poolside F&B

• Peach Blossoms – award-winning Chinese cuisine

• Hotel Rooms – lifestyle, work, and relaxation scenes

• Urban Farm – sustainability and ingredient sourcing visuals

• St. Gregory Spa – wellness, massage, and relaxation

• Gym & Fitness Facilities – active lifestyle content

On-Set Direction

We guided the talents through:

• Natural lifestyle actions

• Dining moments

• Work-from-hotel scenes

• Wellness and leisure activities

• Poolside and evening mood sequences

Lighting, framing, and movement were designed to match ParkRoyal Collection Marina Bay’s premium yet approachable aesthetic.

Post-Production Deliverables

Video

• 4 Cinematic Social Media Reels (9:16 format)

• Edited with branded colour grading, transitions, and audio to fit luxury lifestyle marketing

Photography

• Comprehensive library of lifestyle images including:

  • Couple moments

  • Dining experiences

  • Wellness & spa shots

  • Room lifestyle moments

  • Business traveller scenarios

  • Property hero angles

Images were exported in multiple formats for:

• Instagram

• Facebook

• Website banners

• Digital ads

• EDMs

• Print collateral

Results & Impact

This project provided ParkRoyal Collection Marina Bay with a full year’s worth of premium lifestyle visuals, enabling consistent, high-quality storytelling across all digital marketing touchpoints.

Key outcomes:

• Strengthened the hotel's social media brand identity

• Enhanced engagement through cinematic reels showcasing authentic guest experiences

• Provided evergreen content usable for seasonal campaigns and ongoing promotions

• Reinforced the hotel’s positioning as a luxury urban oasis integrating nature, wellness, and hospitality

Why ParkRoyal Collection Marina Bay Chose NLS Creative

NLS Creative specializes in hotel lifestyle photography and cinematic social media video content for hospitality brands that want to elevate their digital presence. From concept to execution, our team delivers visually compelling storytelling that drives brand affinity, bookings, and social engagement.