Product Lifestyle Photography & Videography

Hawker & Wet Market POS System Product Launch in Singapore

Client: QASHIER
Project Type: Lifestyle Product Photography & Lifestyle Videography
Agency: NLS Creative

QASHIER, a rising leader in smart payment solutions, approached NLS Creative to produce a lifestyle-focused product launch video and photo campaign for their compact wireless POS terminal. The goal was to highlight the system’s ease of use, portability, and seamless digital payment capabilities—particularly in traditional heartland settings across Singapore.

QASHIER POS System Product Video

Case Study: Lifestyle Videography & Product Launch Photoshoot for QASHIER's Compact POS System

Client: QASHIER
Project Type: Lifestyle Product Photography & Lifestyle Videography
Agency: NLS Creative

Our Approach: Bringing Technology to the Heartlands

To visually communicate QASHIER’s mission of modernising local businesses, we conceptualized a lifestyle videography concept rooted in authenticity. We brought the POS system into real-life local contexts where digital transformation is most impactful—a hawker centre and a wet market.

Pre-Production by NLS Creative:

  • Location sourcing: Selected authentic Singaporean hawker stall and wet market for cultural relevance

  • Casting: Sourced and styled a female talent and an elderly female talent to represent QASHIER’s diverse user base

  • Wardrobe styling & art direction to align with the down-to-earth, everyday business theme

  • Scriptwriting, shot list, and storyboarding to highlight user interactions with the POS system

Production: Cinematic Yet Real

Our production team spent a full day filming on location at both sites, capturing how the compact QASHIER POS seamlessly integrates into the daily operations of small businesses.

  • Featured the tap-to-pay, compact size, and wireless mobility of the POS device

  • Captured natural interactions between hawkers, wet market vendors, and customers

  • Focused on ease of use for all age groups, including elderly vendors

  • Used cinematic camera work, lighting, and natural ambient sound to retain authenticity

Lifestyle Photography for Digital Launch

In addition to the video, we conducted a lifestyle product photoshoot featuring the POS system in use at both locations. These high-quality images were optimized for:

  • Website and eCommerce platforms

  • Social media campaigns and product launch materials

  • Sales brochures and investor decks

Post-Production Deliverables

  • 1x Main Product Lifestyle Video (45 seconds)

  • Photography exports in multiple aspect ratios for multi-platform use

  • Color grading and visual optimization for brand consistency

Results & Brand Impact

The launch visuals helped QASHIER effectively communicate its brand story—empowering small businesses through easy-to-use technology. The campaign reinforced their positioning as a modern solution for traditional settings, resonating with both SMEs and digital-first consumers.

Why Brands Choose NLS Creative

At NLS Creative, we specialise in lifestyle product videography and commercial photography that tells meaningful, visual stories. Whether you're launching a tech device or a wellness product, we create videos and images that engage, educate, and convert.